In September 2025, we advocated for greater awareness and understanding around dementia in a direct campaign that encouraged people to ask about dementia. Using the hashtag #AskAboutDementia #AskAboutAlzheimers, we sought to change peoples’ perceptions and normalise asking questions and learning more about the condition and how it impacts over 55 million people living with dementia globally and their carers.
Download the World Alzheimer’s Month toolkit in three languages
ADI made a free selection of social media cards, posters and infographics available to everyone to take part in our global World Alzheimer’s Month campaign. All campaign materials are accessed via the toolkits, by simply clicking on the images in the toolkit to access and download your chosen materials.
Want to create campaign materials in a specific language? We have also created editable templates for our global network to make use of.